Tip for Coaches 1.3: Perform Competitive Analysis

A list of competing businesses against which you must differentiate your own company’s competitive advantage.

 

Steps: 

1. Identify competing businesses, both in your local area and nationally.

 

2. List these competitors and brainstorm how you will gather information about them.

 

3. For each competitor, gather information about their:

 

  • Pricing

  • Benefits and features

  • Size and profitability

  • Brand image

  • Reputation

  • Sales channels

  • Marketing and advertising strategy

This information can typically be found by visiting their location, sampling their products/services, or completing an online search of their website and user reviews.

 

4. Assess each competitor to determine its competitive advantage in the marketplace and your business’s relative strengths and weaknesses.

 

5. Use the information gathered to complete a SWOT Analysis for your business. 

 

For more information about becoming a professional coach or how to build a succesful coaching practice, attend our next Free Orientation or call 321-209-4379

 

Reference: www.score.com 

 

 

 

Please reload

Featured Posts

Step # 1 to Build a Successful Coaching Practice/Business

June 23, 2017

1/7
Please reload

Recent Posts
Please reload

Search By Tags
Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic

© 2013-2020 DrW Life Skills Institute, LLC  All Rights Reserved

Personal & Professional Education Provider & Coaching School

DRW Life Skills Institute - DRW Headquarter Office Orlando, Florida

Disclaimer: The institute does not claim to provide any medical or psychological treatment.

Our services fall into professional coaching and education.