Tip for Coaches 1.6: Create Your Marketing Message


Develop a marketing message/product and service description that clearly conveys what differentiates your business from the competition.


1. Identify your product and service characteristics.


- Relevant characteristics include your product or service’s special benefits, unique features, limits and liabilities, production and delivery methods, suppliers, and any intellectual property or special permits you hold.


2. Compile a product or service description and marketing message that focuses on your product or service’s benefits and answers the customer’s question, “What’s in it for me?”


3. The description and message should be concise and fulfill your target customer needs. It should clearly identify unique/key features and include information on quality, price, availability and dependability.


4. Your marketing message should follow a pattern similar to the following example: At Ann’s Nursery, discerning growers and gardeners (target customers) can get high-quality ornamental trees, shrubs and vines (products) with a one-year, money back “guarantee to grow” and extended plant care documentation (unique features) backed by well known horticulturalist (competitive advantage) Dr. Ann Murphy.


5. The description and message should be consistently communicated in all marketing material and media.


For information about DRW Coaching School, you are welcome to attend to our next FREE Orientation: Become a Professional Coach.


Reference: scoreorlando.com 




Please reload

Featured Posts

Step # 1 to Build a Successful Coaching Practice/Business

June 23, 2017

Please reload

Recent Posts
Please reload

Search By Tags
Follow Us
  • Facebook Classic
  • Twitter Classic
  • Google Classic

© 2013-2020 DrW Life Skills Institute, LLC  All Rights Reserved

Personal & Professional Education Provider & Coaching School

DRW Life Skills Institute - DRW Headquarter Office Orlando, Florida

Disclaimer: The institute does not claim to provide any medical or psychological treatment.

Our services fall into professional coaching and education.